Campaign strategy
A clear message, a defined audience, and a plan for getting in front of them. Bring the idea. We’ll give it direction.
- Promotional calendars
- Launch & campaign planning
- Audience messaging
Independent marketingCollege Station, TX
Give people a
reason to care.
I’m Gabriel. I turn ideas into campaigns, emails, and experiences that bring people together and give them a reason to come back.
See what I can help with
It starts with a connection.
Make it count.Experience across college athletics
Texas A&MCoastal CarolinaPresbyterian CollegeSouth Carolina
01 / What I doA good idea deserves
A good idea deserves
a good game plan.
Practical marketing support for businesses, organizations, and events that want to connect with their audience.
Email that connects
Useful, well written emails that feel like they came from a person and make the next step easy to take.
- Newsletters & email copy
- Branded HTML emails
- Welcome & follow-up messages
Events people feel
Promotion gets people through the door. A thoughtful experience gives them something to talk about afterward.
- Event promotion plans
- On-site experience planning
- Run of show & event messaging
Reasons to return
Keep the connection going after the first visit, purchase, or event with communication that makes people feel included.
- Membership communications
- Customer engagement
- Community outreach
02 / The experience behind itReal audiences.
Real audiences.
Real moving parts.
My foundation is college athletics, where the details matter and game day comes whether you’re ready or not.
Building connections that last beyond game day.
Marketing work spanning women’s basketball, baseball, equestrian, and the Junior Aggie Club. From family communications and membership support to promotions and event preparation, it’s about giving every audience a reason to be involved.
Taking the plan all the way to the moment.
Email and app communication, game day operations, show calling, and intern coordination. This work connected the message fans received before an event with the experience they had once they arrived.
Making a small team’s work reach further.
Oversaw marketing and ticketing across 19 sports, launched BlueHoseTix.com, and built kids club programming. A hands-on role connecting ticket access, community outreach, and the game day experience.
Professional experience shown above reflects my roles with each institution.
03 / A little about meHowdy.
Howdy.
I’m Gabriel.
South Carolina roots.College Station, Texas.
I’ve spent my career giving people a reason to show up. Now I’m bringing that same thinking to independent marketing.
In athletics, the job is bigger than promoting a game. It’s understanding your audience, writing a message that means something to them, and making sure the experience follows through.
That applies just as much to a local business, a community event, or a growing membership program. You need a clear plan, consistent communication, and someone willing to handle the details.
I studied at the University of South Carolina and built my career across college athletics. My approach is straightforward: understand what you’re trying to accomplish, make a practical plan, and do the work.
Gabriel CobbStrategy. Communication. Follow-through.